Training Courses in Institutional Capacity Building
Social marketing for NGOs
Training Description
Marketing for products and organizations is considered one of the important tools that contribute to creating social and economic weight and space for those products or organizations and drawing a positive mental image around them. In light of the nature of the challenges facing civil society organizations, the most important of which is their ability to attract resources and societal influence, comes the importance of social marketing within society. With decision makers within the community and partners, the NGO’s possession of a good social marketing strategy undoubtedly affects its ability to achieve institutional sustainability.
Training Period
5 training days
Target Group
Pioneers of sustainable civil society work, members of boards of directors, middle management, project managers, development program officials, and workers in civil society organizations.
Training Start
almost
Training Goals
Main Goals:
Enabling participants to carry out effective social marketing campaigns for civil society organizations
Secondary Goals:
By the end of this training course, participants will be able to:
1. Defining the concept of social marketing and the difference between it and commercial marketing and promotion.
2. Knowing the importance of applying social marketing to civil society organizations and institutions.
3. Applying the stages of social marketing.
4. Identify the obstacles and challenges facing social marketing and how to overcome them.
5. Conduct an analysis of the organization’s internal and external environment in order to carry out effective social marketing campaigns.
6. Planning an effective social marketing campaign.
7. Learn about the role of social marketing and behavioral change management.
8. Identify the skills that a social marketer must have.
9. Identify the common factors between the basics of social marketing and theories of behavior change.
10. Using methods to enhance positive behavior among beneficiaries.
11. Applying the planning and implementation stages of a social marketing campaign.
Main Topics
- Sustainable development as an entry point for community development.
- The most important requirements for achieving the sustainable development goals.
- The relationship of social marketing for civil society organizations to the requirements of achieving sustainable development goals.
- The concept of marketing in general, its importance, objectives, forms and elements
- The concept of social marketing, its origins, developments, characteristics, application steps and directions.
- Elements of the social marketing mix
- The difference between social marketing, commercial marketing and social responsibility
- Social marketing management process
- Elements of the marketing plan
- Well-planned social marketing
- Obstacles to social marketing
- Social marketing strategies
- Social marketing campaigns and what they should be based on
- Practical applications.
Trainers
Mr. Mustafa Othman
