Training Courses in Institutional Capacity Building
Social Marketing of NGOs
Training Description
Marketing for products and organizations is one of the important tools that contribute to the manufacture of gravity and the social and economic acquisition space for these products or organizations and drawing the positive mental image around them and in light of the nature of the challenges facing civil organizations that come on top of which are their ability to attract resources and social impact comes the importance of social marketing to them within society Decision makers within society and partners have, and the National Organization has a good social marketing strategy undoubtedly affects its ability to achieve institutional insurance.
Training Period
5 training days
Target Group
The pioneers of sustainable private work, members of the boards of directors, middle administration, project managers, development programs and employees of civil organizations
Training Start
almost
Training Goals
Main Goals:
Enabling the participants to carry out effective social marketing campaigns for civil organizations
Secondary Goals:
By the end of this training course, the participants have the ability to:-
1. Determine the concept of social marketing and the difference between it and commercial marketing and promotion.
2. Knowing the importance of applying social marketing for civil societies and institutions.
3. Apply social marketing stages.
4. Determine the obstacles and challenges facing social marketing and how to overcome them.
5. Make an analysis of the institution's internal and external environment in order to carry out effective social marketing campaigns.
6. Planning to carry out an effective social marketing campaign.
7. Learn about social marketing and managing behavioral change.
8. Learn about the skills that must be available in the social marketer.
9. Determine the common factors between the basics of social marketing and the theories of behavior change.
10. Use the methods of enhancing positive behavior in the beneficiaries.
11. Applying the planning and implementation stages of social marketing holders.
Main Topics
Sustainable development as an introduction to the development of society.
- The most important requirements for achieving sustainable development goals.
- The relationship of social marketing of civil organizations with the requirements of achieving the sustainable development goals.
The concept of marketing in general, its importance, goals, forms and elements
The concept of social marketing, its origins, its developments, its characteristics, the steps of its application and its directions.
Social Marketing Mix elements
- The difference between social marketing, commercial marketing and social responsibility
The process of social marketing management
The elements of the marketing plan
- Tribunal Planning for Social Marketing
- Obstacles to social marketing
Social Marketing Strategies
Social marketing campaigns and what you should be based on
Practical applications.
Trainers
Mr. Mustafa Othman
