Training Courses in Institutional Capacity Building
Building and marketing the mental image of civil organizations
Training Description
In recent times, the interest in making the mental image of the organizations is increased because of its importance and impact on the organization's performance and its ability to gain confidence and credibility from members of society, as the mental image of the organization affects directing opinions and decision -making and forming behavior for the individual towards the organization and here it is clear to us the importance of making the mental image Positive to the organization, which is what the organizations seek to achieve and make it within society and I have its members, the image is formed The mentality of the organization as a result of the interaction of several factors and automatically, including social factors as a result of the organization's movement within society and an institution based on the ability of the internal organization, this training aims to introduce these factors and help workers in civil organizations to acquire the skills necessary to analyze and build a good mental image of the civil organization within society as one Institutional requirements.
Training Period
5 training days
Target Group
• The pioneers of sustainable private work, members of the boards of directors and the middle administration, project managers, development programs and executive management of civil organizations
Training Start
almost
Training Goals
Main Goals:
Developing the skills of participants to analyze and design a strategy to improve the mental image of their civil organizations.
Secondary Goals:
By the end of this training course, the participants have the ability to:-
Defining the concepts and basics of the history of civil organizations.
Determine and know the most important obstacles facing civil organizations.
Definition of the concepts and basics of mental image.
Determine the stages of the development of the mental image, its importance, its characteristics, characteristics, and factors affecting its composition.
Monitor the advantages of the positive mental image of the civil organization.
Applying and managing mental image concepts.
Definition of the reciprocal relationship between the three dimensions of the mental image.
Knowing the sources of forming the mental image of the audience of beneficiaries in civil organizations.
Measure the mental image of the audience of beneficiaries in civil organizations.
Main Topics
Sustainable development as an introduction to the development of society.
- The most important requirements for achieving sustainable development goals.
- A relationship of building and marketing the mental image of civil organizations with the requirements of achieving sustainable development goals.
Concepts and basics in the history of civil organizations
The most important obstacles facing civil organizations
- Concepts and basics in the mental image
- The stages of the development of the mental image, its importance, its characteristics, characteristics, and factors affecting its formation
- Advantages of the positive mental image of the institution
Administration of mental image
- The reciprocal relationship between the three dimensions of the mental image
Sources of the mental image formation of the audience of beneficiaries in civil organizations
Tools and mechanisms to improve mental image
How to measure the mental image of the audience of beneficiaries in civil organizations
- Plan of Development of Mental Image
Practical applications
Trainers
