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Misr Al-Khair implements an interactive training workshop on marketing and digital transformation for associations participating in obtaining the Institutional Excellence Grant
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Feb 11, 2024
Sunday 2-11-2024
Within the framework of the activities of the Institutional Excellence Grant for NGOs... implemented with 55 NGOs in 16 governorates and in cooperation and partnership with the Charitable Society for Child Welfare in Giza, the interactive training workshop was implemented (Digital marketing for NGOs) in the presence of 98 participants representing NGOs in 16 governorates. The workshop was implemented by Engineer Yasser Ghallab, one of the most important digital marketing experts in the Arab world....
The workshop covered several topics, the most important of which are:
The importance of digital marketing for organizations Eligibility. Elements of digital marketing. Challenges facing NGOs in communication Community. Tips and recommendations to increase the efficiency and effectiveness of your digital marketing Civil organizations. How to design a marketing plan. How to deal with artificial intelligence as a marketing tool Digital.
It is worth noting that the grant is in its first session and applications for it were opened during In August 2023, 163 NGOs from 23 governorates applied for the grant, and according to a number of criteria, 55 NGOs were selected, representing 16 governorates.