This project addresses several problems facing our Egyptian society and affecting it negatively. It is considered a means of combating poverty and encouraging low-income groups to work in economic projects, which contributes to reducing unemployment and improving income for the poorest families. This project also helped the female breadwinner to find a source of income for her family, which led to raising the standard of living. For the family

The project works to grant beneficiaries from the poorest families interest-free loans for appropriate periods of time in order to establish small income-generating projects with the aim of strengthening the financial capabilities of the targeted families and moving them from need to production, which leads to increasing job opportunities and thus reducing unemployment, increasing per capita income, raising the family’s standard of living, and reducing poverty rates. This project includes small and micro-enterprises. This project includes the implementation of development activities only, such as training services of various types and financial and technical support for small projects. The association is also keen to fully ensure the seriousness of the project and the extent to which it achieves a public interest and then a personal interest. The association also has the right to determine the areas of work, the project’s administrative needs, time plans, and deal with the target groups of the project’s activities and other activities based on social and economic research and geographical surveys. For the region in a way that serves the goals and interests of the project, the beneficiaries, and the local community

The direct target group of the project

This project targets the most vulnerable groups, low-income families, female breadwinners, widowed and divorced women, fishermen, farmers, and people with special needs. It also targets small projects, whether they are (commercial - service - agricultural - industrial - fishing). It also targets young people looking for job opportunities, which leads to reducing the burden on the state in providing job opportunities. This project also targets women. Women who wish to work at home by providing the necessary tools and equipment to practice the activity

The indirect target group of the project

This project aims to participate with the community in raising the standard of living of individuals and families for the sake of a bright tomorrow and to seek to mobilize community resources, invest in its capabilities and meet its needs to resist harmful customs and traditions through social responsibility. This project also aims to transform society from a consumer society to a productive society, which benefits society as a whole